The Mind Behind The Mischief

Hey, I’m Oren.

I didn’t grow up dreaming of becoming a copywriter.

Honestly, when I went to college to become a writer, I didn’t even know copywriting existed. I wanted to be a screenwriter and a novelist.

So when I graduated college with a degree in philosophy, a degree in creative writing, and 30k in debt, I immediately got the job I was most qualified for - bartender.

Now, I was at bigger risk than ever of becoming a cliche (alcoholic, struggling writer). But as luck would have it...

The restaurant I worked at was just 3 blocks from the main headquarters of Agora Publishing, the billion dollar direct response marketing juggernaut.

Long story short, that proximity led to an amazing thing happening — I got noticed.

Noticed by people I later found out were some of the best copywriters in the world.

I wasn't a great writer, but they recognized my potential.

And instead of letting me figure it out the hard way, they brought me into the fold.

They taught me the craft the right way — the way that works when the stakes are real.

Word by word. Line by line.

Not theory. Not content marketing fluff.

Salesmanship in print.

Because of their mentorship, I didn’t waste years scrambling for freelance scraps.

I went straight into the majors — writing for elite direct response companies where your copy either makes millions... or gets you benched.

Places like Agora. Golden Hippo. The kind of shops where "good enough" isn't good enough — and the scoreboard is tallied in the millions.

Over the last decade, I’ve:

-Written for two billion-dollar companies

-Helped over 200 YouTubers, entrepreneurs, and creators turn attention into revenue

-Written and coached sales pages that have pulled in over $10 million and counting

-Worked alongside some of the sharpest copywriters alive, under pressure where every word carried real financial weight

-Helped business owners, coaches, and creators move from overlooked to overbooked — without selling gimmicks or selling lies

I’m not telling you this to impress you.

I’m telling you because when I teach copywriting, it's not theory, it's bloodwork.

It's what’s been drilled into me by the best — and proven in the places where results are the only thing that matter.

I’ve seen how good ideas die when the message is muddy.

I’ve seen how mediocre products explode when the copy is sharp enough.

And I’ve learned — through writing thousands of pages, campaigns, and launches — that clarity beats everything.

Not cleverness.

Not who screams the loudest.

Clarity. Precision. Truth that cuts through.

That’s what I teach now.

Not because I needed a side project.

But because after a decade inside the machine, I know what actually moves the needle — and what’s just noise.

If you want to learn how to write in a way that cuts through the static, you’re in the right place.

Welcome to Average Person.